cricket team sponsor: BCCI signs on Adidas as kit sponsor for 5 years in 250-cr deal - The Economic Times
Adidas athletes: A list of the most influential athletes sponsored by Adidas
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Adidas 'ends sponsorship of athletics body IAAF over doping scandal' | The Independent | The Independent
Major League Soccer and adidas Announce Landmark Multi-year Partnership Extension
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Adidas Football Sponsorships Ranking - "All" Elite, B Teams & Premium Clubs Of The German Brand - Footy Headlines
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Premier Lacrosse League nets Adidas sponsorship - SportsPro
Adidas treats esports deals like media partnerships, not sponsorship deals
Adidas and the Challenge of Its Team/Player Sponsorship Recognition
Sports sponsors with the highest digital return. Nike, adidas, Emirates and Red Bull at the top
Adidas Sponsors French Esports Organization, Team Vitality - Straatosphere
Kit sponsorship deal with Adidas runs until 2028, BCCI says, ET BrandEquity
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What Brands Can Learn From Adidas's Marketing Strategy | Brand Vision
adidas Members Week Returns, Celebrating adiClub Members and Championing Inclusivity with Seven Days of Unmissable Experiences, Product Drops, Giveaways and More
For Adidas and rivals, sponsorships are good business
Messi to Miami: How MLS, Apple and Adidas rallied to bring a soccer icon to America - SportsPro