![TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :](https://external-preview.redd.it/VtDc8cbkWCtxn3tnEOlYHIrVQoDU3IDtvOlG5FQp6OM.jpg?auto=webp&s=3c5ce7846d01c0a145b2966f864f11a07060b913)
TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :
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Vintage 90s Adidas Japan Sports Style Hip Hop Clothing Rap Tee Sweatshirt Multicolor Streetwear - Etsy
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Morph Mens 1980s Red Rapper Costume Boombox Adult 90s Hip Hop Tracksuit Halloween Halloween Red XL - Walmart.com
![Vintage Adidas Windbreaker 90s Hip Hop Shell Jacket miauhausvintage Windrunner90s Hip Hop Clothingvintage Clothing - Etsy | Adidas windbreaker, Vintage adidas, Windbreaker Vintage Adidas Windbreaker 90s Hip Hop Shell Jacket miauhausvintage Windrunner90s Hip Hop Clothingvintage Clothing - Etsy | Adidas windbreaker, Vintage adidas, Windbreaker](https://i.pinimg.com/736x/cd/32/ee/cd32ee6b01f2598d50fd3f39fbf2e300.jpg)